Recently we’ve learned that the average lifespan of a digital assistant is just 1,5 years. This is often due to unmet expectations, negative customer feedback or low usage. We believe we have found the right multi phased approach to help mitigate these risks and deliver future-proof digital assistants.
This approach consists of four key phases; strategy, design, launch and optimization. In this article we will zoom in on the launch of your virtual assistant. We show how to use a staggered deployment with voicebots or chatbots and how to grow users in a controlled way.