Nespresso Immersive landing
Full-screen shopping assistance with dynamic background responding to dialog context.
Situation
No two companies are totally alike, and neither are their employees’ and customers’ coffee needs. Instead of having to scroll, swipe and click through the whole machine product range, try to make the process quick, easy and effective.
Challenge
Because of the different needs of all employees of a company, it’s very hard to choose the right coffee machine without the help of a Nespresso specialist. Getting to a physical shop will be too time consuming for a company. The challenge for Nespresso is to create an easy and approachable decision making process.
Approach
By designing a conversation for display ads, to trigger web traffic, as well as on-site dialogue, all relevant choice metrics are questioned to the consumer. Relevant choice metrics such as company size, desired coffee types and the space where the machine will be used, will automatically end up in personalised advice. With this 2 minute conversation, the consumer will find out the best fitting coffee machine.
Our results
1k.
Product recommendations per month
95%
Completion rate
-48%
Cost per action
